iNDEMAND 

“Future Ready” Culture Re-boot 

 

The 20 year mark was the ideal time to launch a brand re-fresh for this B2B company that operationalizes transactional entertainment for the top US cable providers.

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I crafted a comprehensive “Future Ready” corporate culture re-boot initiative designed to bring new focus,energy and aspirational values to guide them into their next phase of growth.
 

The graphic refresh put more of a spotlight on the technological capabilities that make them an indispensable resource, while still keeping a connection to the branding that was familiar to their longtime stakeholders and clients. The updated logo and the dynamic new graphic identity system worked in lock-step as a visual framework to highlight the A-list entertainment content they deliver and was applied across all touchpoints including a new company website.