Movies On Demand

National branding campaign

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This brand building campaign brought cable companies and movie studios together to drive greater awareness and trial of Movies On Demand on Cable.

The distinctive “button” logo and acid green color created brand continuity that wove through a multi-year marketing campaign. The brand campaign strategy was to connect with people who love movies and encourage new users to try MOD through their cable provider.

Buzz was created through national advertising campaigns in print and on television and by partnering with movie occasion brands like the Oscar's and PizzaHut.

Experiential brand events engaged entertainment press and movie influencers at Comic-Con and SXSW and provided access to shoot exclusive celebrity interviews used as social content promoting Movies On Demand.