RABOBANK

ENVIRONMENTAL BRANDING

This major agricultural investment bank was ready to bring their brand to life in their newly redesigned, open plan NYC corporate headquarters.  The new open plan space was designed to dismantle silos and bring people together to foster greater teamwork and innovation.
 

Our challenge was to create a brand narrative across two floors that educated and motivated bank employees and bank clients by celebrating the depth and breadth of Rabobank’s expertise as well as their commitment to building a more sustainable future for our world.

We introduced the theme of “Farm>>Fork>>Future” which could capture the full scope of the bank’s expertise across agriculture, food shipping, restaurants and food suppliers, to investments in future technologies and sustainability initiatives.

Murals, quotes, plant walls, terrariums, employee recognition spaces all came to life across the space. The result was an informative, entertaining, motivating and fresh environment that truly embodied the Rabobank brand.

*Created in partnership with Seekers Consulting. Graphics by Alexander Design Group.